Introducing Uniquely Styled

Over at Tipi Unique we're always looking to inspire and excite our clients with new ways to transform their tipis/venues. We recently launched our ‘Uniquely Styled’ range of rustic event furniture to bring affordable, luxury furnishings to the market. Our furnishings and accessories brochure has always advertised a collection of furnishings, yet up until 2019 this has never been marketed as it's own independent brand. 

So with all that being said, it was my job to create the social media pages! This has been both a challenging and rewarding process, as although I have the skills to make the brand a success, it's extremely difficult to do so whilst planning weddings and events etc. I wanted the images/content to represent Uniquely Styled as an affordable luxury brand, that offers an exclusive collection of rustic furnishings for any type of event. We've designed a new logo which still incorporates our original Tipi Unique branding (fonts and tipi image), yet made it look a bit more luxe to appeal to our target market. This logo has also been rendered as a watermark so that we can ensure there is no risk of copyright from any new or existing companies. 

I've created Uniquely Styled an Instagram, Facebook, and Twitter account, but for the sake of this blog I'll only discuss our Instagram page in detail  - https://www.instagram.com/uniquely.styled.hire/ view it here! 
The Uniquely Styled Instagram page is still very much in it's infancy. We only have 191 followers, 37 posts, and averaging about 20 profile visits a week - but it's a start! We recently partnered up with a well-known furniture manufacturer (Mogo Direct), as we buy their chairs to hire out at weddings/events. I worked alongside them to create a feature on their website which aimed to promote both our companies - https://www.mogodirect.co.uk/blog/revisited-a-collab-with-tipi-unique/
 Mogo Direct has a huge following and engagement across socials, so being advertised by them was a fab opportunity to boost the Uniquely Styled brand. 

Although I've loved having the freedom to create the pages, I do sometimes wonder whether they cause confusion amongst clients, as they don't tend to recognise the Uniquely Styled brand on it's own. We often find ourselves having to explain the two brands and helping clients to see how they coincide. I do however think that with more time and attention the brand will grow and become more established within the industry.