New social media strategy

I have recently developed a new marketing strategy for our Tipi Unique social pages, which has been designed to keep our content creative and consistent. For the past few years we've had very little structure to our social media posts, yet due to the company expanding, we now have a broader range of assets to use for marketing purposes. 

It's important for us to advertise all of the different aspects of our business, from weddings and parties, to corporate events and independent furniture hire. We offer such a broad range of services, and need this to be apparent to all clients from the moment they begin to engage with us. 

Our weekly schedule is now as follows:

• Monday - Either a post about an event over the weekend, or a post to advertise tipi hire for a specific event - varying from weddings, parties, festivals, corporate, charity and more.
• Tuesday -  Inspiration! Taken from past wedding fayres or client events (often DIY ideas).
• Wednesday - Rustic furnishings. We've just created separate social accounts for our 'Uniquely Styled' range of furnishings so we try to post on here as much as possible, and tag from our main page etc. (Will cover this in more detail in my next blog!).
• Thursday -Testimonials & reviews. Throwback Thursday!
• Friday - A Friday fun-day post! Could be a comical image/video of clients/our team, or a feel good shot with positive messaging in the caption.

*This can be altered to include fresh new content that we want to increase the hype about! Examples of this could include new videos, blogs, wedding fayre promo (spring/autumn), new products, new brochures, and more.

In creating this new strategy, I'm hoping to see that we're more efficient when creating our posts for the week. We've often found that a great deal of time goes into deciding which post and what marketing messages to use, which takes our attention away from the planning of client events. We're extremely fortunate in that we have such a lot of content at our fingertips, and so having a new strategy helps us to ensuring we post the most exciting and engaging content for our clients. 

A recent post that has been really successful on our Instagram page can be seen here - https://www.instagram.com/p/BzYPgRJBv2a/

This shot was taken from a children's birthday party over in Alderley Edge (a famous footballer's daughter to be exact!).

The post received the following interactions:

• 100 likes
• 10 comments
• 2 private messages
• 8 saves
• Reached 1,197 accounts 
• 1,707 impressions
• 13 profile visits

Go team Tipi Unique!

We are however finding it somewhat difficult to stick to the schedule...Over the past few months we've been super busy, which often means we don't have a full team in the office. Unfortunately, social media isn't our biggest priority, especially when the weddings are coming at us thick and fast! This means posting content sometimes has to take a backseat, or the job is passed over to another college who may not have access to the scheduled posts. 

Hopefully when the season is over, and the events have died down, we can focus our attention back onto our social media marketing techniques...Will keep you posted (pun 100% intended)!