Finalising our winter styled shoot

One of my absolute favourite parts of my role is the independent management of our styled shoots. This is where I really feel that I excel at my job, as I completely thrive on the creativity and passion that goes into every single shoot. 

We've done a couple of spring/summer shoots, but had never done one during the winter months, so I spotted our niche and began curating plans for a rustic-luxe winter styled shoot. The majority of tipi related shoots are done in the height of summer, and promo beachy/boho-style decor which is seemingly a little overplayed. I racked my brain and came up with the idea of a Narnia-esque shoot, with our models running through the woods and posing as royal, ethereal characters. I of course had to incorporate our tipis and furnishings, so used the tipis as a mock reception space, and created multiple shoot locations in the woodland to promote our range of furnishings. 

I'll be writing about the shoot in my draft report, so will save the juicy planning details until then! But for now I'll explain a bit about the work involved during the past few months to finalise all plans for the shoot...

Once all of the final 50 pics had been selected and edited to fit my brief, I reached out to the leading wedding publications with the hopes of securing a feature with one of them. After a week or so I managed to firm up plans with Magpie Weddings who are hugely respected within the industry - https://www.magpiewedding.com/ see their website here! I had full creative freedom when writing the content for the blog, as long as I answered the questions highlighted in Magpie's brief. 

It was quite challenging to manage our team's exceptions, as some of the suppliers involved wanted to share the final images months before the go-live date. I was their point of contact throughout the whole planning process, so it was my duty to appease them, and reassure them that waiting to post was the right idea. This falls into the ways in which I've planned to market the blog once it's gone live, as I aim to be very specific with what we post and when. I reminded suppliers that posting prematurely would take the hype away from the blog once Magpie promo it, which would completely defeat the object. We've also had to remain respectful of Magpie's wishes, as they ask for full exclusivity to the images - it's  key for me to build a strong relationship with them and for them to have a positive perception of our brand. As soon Magpie release the blog suppliers can go as crazy as they wish - ourselves included!

The blog is scheduled to be published w.c.30th September, and I'm super excited to see it go live!